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Web 2.0 and Your Business

November 13, 2007
Chicago Cultural Center

The second annual Marcel Media seminar focused on Web 2.0 strategies, social media marketing, Search Engine Optimization (SEO) and mobile search. Over 60 attendees consisting of business leaders and marketing professionals convened to learn about interactive marketing’s best practices in developing a successful online business strategy.


Presentations

Speaker Biographies

Kelly Cutler
CEO, Marcel Media
With more than 10 years of Internet and marketing experience, Kelly Cutler envisioned Marcel Media back in the late 1990’s. In 2003, as more companies realized they needed strong internet strategy advice, her dream was finally born. Since then, Kelly has worked with clients such as Ryland Homes, Rush University Medical Center and Hub International to develop strategic online marketing programs to achieve their unique business objectives. Kelly has recently been quoted as an online marketing expert in leading publications such as Microsoft Office Live, The Register and Entrepreneur Magazine.

Larry Stopa
SEO Engineer, Marcel Media
Larry has been working in marketing communications for over 20 years. In 1995, Larry took an interest in Search Engine Optimization (SEO) and developed a unique system for optimizing websites. This has been an integral component in the marketing success of many businesses.

Randy Mountz
Vice President of Sales, IZEA.com
Randy brings 27 years of sales and sales management experience in both the traditional and new media advertising sales, much of it gained through relationships with America's largest advertising agencies and corporate advertisers. Randy was previously VP of Sales for the Midwest Region for MySpace.com. Prior to his role at MySpace Randy served as director of sales at AOL and also held sales management positions at Tellme, Mvalue.com, Advertising Age and Gannett Corporation.

Jack Philbin
Co-Founder and President, Vibes Media
As President, Jack has become an influential leader in the wireless industry and been instrumental in building text messaging as a marketing tool and proving its value to a range of clients, from wireless carriers, to agencies, to consumer marketers. Jack introduced the Radio industry to mobile interaction by setting up the first cross carrier text message request line in the U.S. The Vibes iRadio™ platform launched with KTTB B96 in the summer of 2003. In 2004 Jack brought Vibes messaging programs to the world of consumer packaged goods by executing programs for McDonald's, Anheuser-Busch, and Hershey's.


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