Search Engine Marketing
Search Engine Optimization
As stated in a report by comScore Networks for Search Engine rankings, in February 2007, 6.9 billion searches accounted for a 19% increase over those in February in 2006.Web surfers used Google for 3.3 billion search queries. Yahoo served 2 billion, MSN garnered 730 million, Ask.com served 348 million, and Time Warner sites, including AOL, served 338 million searches in February.
Placement is critical in driving qualified website traffic. A customized Search Engine Optimization (SEO) campaign allows your business to grow through improved natural or "organic" placement on search engine results pages. The end goal is to increase search referral traffic. Marcel Media starts this process with our SEO experts performing an in depth website analysis determining search engine friendliness, considering many significant elements. We also administer comprehensive keyword research and selection, audit website content, conduct competitive analyses, and map optimal strategies. The commitment to an important website marketing strategy like SEO helps maximize the long term visibility of a website. In order to see direct results, Marcel Media delivers comprehensive and detailed reports throughout the life of the campaign.
The Marcel Media team incorporates many beneficial techniques in our SEO campaigns, including page titles, keyword density, site maps, strategic linking, and social media marketing. An effective SEO campaign requires the knowledge and perseverance of experienced marketing professionals. Marcel Media is dedicated to the continued improvement and fine tuning of all SEO campaigns. This approach ensures a comprehensive and permanent engagement with the search engines for the life of your business.
Sponsored Links Campaign
Paid search is the largest component of search marketing, and is currently the key driver of US online advertising. eMarketer estimates that spending on paid search in 2008 will reach $10.2 billion. That is more than the $9.6 billion that was spent on all online advertising in 2004. Sponsored Links Campaigns allow clients to only pay for targeted traffic sent to their website from top search engines, this is called a Pay per Click (PPC) model. Since the traffic in these campaigns is user generated, we find that a pull-marketing strategy reaches a more significant customer pool. Marcel Media ensures proper planning, development, implementation, management, and reporting of Sponsored Links Campaigns. Our experts work directly with clients from pre-launch through campaign management to gain a deep understanding of your business. Our specialists build an innovative and comprehensive list of keywords, customized ad text and draft appropriate goals in order to track results, and provide actionable real-time modifications. The ability to
measure such advertising campaign’s profits makes Sponsored Links
a prominent form of online advertising.
Local Search
An estimated 30 percent of all online searches are local. Marcel Media can maximize clients’ advertising dollars by targeting consumers within a particular range based on city, state, zip code or metro area. This level of specificity reduces wasted dollars by making online marketing a highly focused source for targeted messaging. It is crucial for your company to focus marketing dollars on a service that is geared directly to your customer’s needs. Marcel Media uses the local search technique to help ensure competitive advantage and client satisfaction.