|6 Tips for Revamping Your PPC Campaigns
| ||Paid search or PPC can produce high ROI for any company
throughout all industries, if done correctly. Marketers still need to keep a
close eye on budget to keep their maximum bids down and cost per acquisition in
line. So how can you infuse new life into your existing PPC campaigns? Read on
friends! Below are 6 tips to give your PPC campaign a facelift.|
How to Create a Google+ Page for Your Business
| ||Google’s introduction of Google+ Pages for businesses will likely have a dramatic impact on the search
marketing industry. For instance, when businesses create a company page on
Google+, they can link the page to their web site URLs and also to their
AdWords account which could increase the likelihood of a consumer “+1” their
pages and creating a viral search experience for their brand.|
6 Best Practices for Website Usability
website is your online marketing hub. It is your greatest tool for turning visitors
into customers. Having an aesthetically pleasing website is important. However,
design without functionality is useless. A websites infrastructure is an important
piece for creating a personalized and rich user experience. Below are 6 best
practices for optimizing the usability of your website.|
7 Ways to Avoid a Website Spanking from Google
Optimizing your site for search engine
traffic is one, if not the main reason, companies spend the big bucks on their
marketing budget. A highly optimized site attracts quality traffic around the
clock, giving your business more leads and sales, even when your employees are
taking a break. It’s critical that you continually practice “white hat”
optimization techniques to avoid being penalized (or site spanked) by Google. If Google finds your methods of optimization
to be flawed you’re your rankings will suffer, and you can potentially get
blocked or dropped from all search results.
6 Mobile Apps For Social Media Marketers On The Go
applications are not only becoming a standard in a brands online marketing mix,
but they are also helpful tools that make can streamline a social media
marketers daily tasks. There are over 500,000 mobile applications available
today and that number grows daily. Below are six mobile applications we love.
Try them out and see how they can help you organize and spice up your social
6 Ways to Increase Engagement on Your Facebook Fan Page
Navigating the social media landscape can be challenging for
many businesses. Facebook users
understand the logistics of communicating and sharing content with friends for
personal use. However, professionals tasked with using Facebook to grow their
business, at times, find themselves at a loss. With over 500 million global users,
it’s fair to say Facebook is here to stay. Below are seven best practices for engaging
consumers on your Facebook Fan Page.
How to Create a Budget for Conversion Rate Optimization (CRO)
| ||Conversion Rate Optimization (CRO) is at the forefront of
the search marketing landscape. Budgeting for CRO is a necessary step in your online
marketing strategy. Any CRO program
comes with both direct costs and indirect costs. Let’s take a closer look at
the factors marketers need to consider when creating a budget for CRO.|
6 Tips to Boost Event Attendance Using Social Media
| ||Social Media
plays a large role in the attendance of an event, and benefits event marketers in a variety
of ways. If used correctly, social media can foster viral branding for your
event, give educators an opportunity to offer collaborative programming, provide
event organizers with a platform to gather feedback and deliver real-time
customer service. Additionally, social media can reduce planning and
6 Stupid SEO Mistakes That Can Kill Your Search Campaigns
| ||ComScore’s “State of the Internet” report confirmed that
there were over 212 million Americans using the Internet to seek out
informational content. You are doing
your organization and your bottom line a huge disservice if consumers cannot
find your brand online. The science of search marketing is not simple. However,
there are several simple SEO mistakes that should never happen, no matter what
your level of expertise. Below are 7 SEO
mistakes that can kill your search campaigns, and your brand’s reputation.|
How To Create a Strategic Social Media Policy
media is a powerful marketing tool. However, it can lead to precarious
situations as it places customers as the driving force of many marketing
campaigns. A corporate social media policy lets employees know what is expected
in order to effectively communicate their company’s message online. It is
important to write out clear guidelines and define what type of online behavior
is helpful versus harmful to your company’s brand or reputation. What should
you include in your social media policy? How do you get started?|
How to Get More Bang Out of Your Blog
weekly blog is a marketing power play and provides value to your audience in a
variety of ways. They are one of the most powerful tools for search engine
optimization, content marketing and social media. The challenge when blogging
is to find ways to come up with compelling content week after week. Below are a
handful of tips to keep your blog content fresh and relevant. A strong blog is
a great way to keep customers and prospects coming back to your site, and
engaging with your brand.
Increasing Credibility and Conversion through Deployment of Trust Seals
Your website has a moment to catch the
attention and trust of your visitors. With growing reports of identity theft,
fraudulent sites and viruses, consumers have growing concerns about using their
credit cards and providing their personal information online. A recent survey
found that 86% of online shoppers feel more confident entering personal
information on sites that display security indicators, such as a trust mark.
(VeriSign Brand Tracking Research, 2008)
How to Build your Business with Foursquare
Facebook and Twitter are dominating
the global social storm, but with 4.5 million members, savvy business owners
everywhere are taking advantage of Foursquare as well. Foursquare, unlike other
social networking sites, requires movement.
User activity at the point of conversion is the main goal for business
owners and marketing professionals everywhere, and Foursquare provides a
perfect platform to optimize engagement and conversions.
How Non-Profits Can Use Social Media to Get Noticed
Social Media is a powerful tool to promote your organization. As a non-profit, it is important to create a sustainable social media program that allows you to reach out to your community, and build awareness for your cause.
How You Can Use Advanced Twitter Tools to Streamline Social Media
of August 2010 Twitter had over 105 million users. With over 55 million tweets
sent out a day, how do you distinguish yourself from the overpopulated sea of
useless personal updates, and constant self-promotion to connect with your
How to Write Content for the Web
The idea behind good web content is to maximize usability and user
experience. This approach goes hand-in-hand with blogging efforts and
increasing search engine visibility. Writing good content should be
directly focused on your target audience. Most people try to write for a large audience, when, in fact, that is the first thing you don’t want to do.
Tips for Optimizing Website Usability
From an SEO standpoint, a highly “usable” website is well thought out
and includes clearly defined rich content, relevant headers and tags,
and has an easy to follow navigation and linking structure. If your site
has the content people are looking for; you will likely find people
linking to that content.
Avoid These Unintentional Mistakes That Will Kill Your Website
| ||Search Engine Optimization is a complex and changing science. Everyone wants to know what it is that gets your business that top
ranking position on search engines, but no one really knows the exact
method. SEO specialists have had to reverse-engineer the correct
composition of strategies and techniques in an effort to uncover the
secret to raising clients’ positions.|
How to Transition an Optimized Website
If you are considering a website re-design or making development
changes, always keep user experience in mind as well as search engine
ranking. Hiring an expert to implement your transition is a smart move,
this way your overall message remains seamless and technical
specifications are left intact.
6 Things CEOs Need to Know About SEO
As business is so heavily impacted by technology, CEOs need to be informed about current strategies. Implementing and analyzing a Search Engine Optimization (SEO) strategy will allow
Marketing and IT teams to leverage website traffic and impact revenue.
Best Practices for Successful Social Media Marketing Campaign Tracking
Social Media Marketing (SMM) has transformed into one of the most widely
used forms of marketing. One of the hardest things about SMM is its
ability to be tracked because the viral component is intangible.
6 Tips for Successful Healthcare 2.0
Healthcare organizations are utilizing new ways to directly connect with
their audiences; they are using Twitter from operating rooms, showing
surgery on YouTube and patients are active on social sites and blogs.
Tips for Strategic Online Marketing During a Recession
Online Marketing is cost effective, time efficient and allows your brand
to establish and maintain a web presence. If you build a plan to
leverage economic change, your team can approach the challenge
strategically and tactically.
Best Practices for Social Media Interaction and Moderation
Social media tools are great ways to engage audiences and boost page
traffic, but moderation needs to be part of the strategy from the very
How to Use Social Media to Boost Search Engine Optimization Programs
In the context of the Online Marketing space, Social Networking is
commonly referred to as Social Media Optimization. A social network is
defined as a social structure made of nodes (generally individuals or
organizations) that are tied by one or more specific types of relations,
such as financial exchange,friendship, trade, web links, or airline
routes. Social Networking has become a popular activity and marketers
have found that it has become an increasingly powerful vehicle to
leverage Search Engine Optimization (SEO) strategies.
How to Introduce Social Media in the B2B Space
While the B2B landscape is very different from B2C arena, there is still
one underlying fact that should resonate with management teams. It’s
very simple: If your customers are online, then you need to be online
and engaging them. The best way to engage is via social media outlets.
How to Write Great SEO Copy for the Web
The key to good on-page SEO copywriting is crafting content that
integrates keywords so that there is a natural flow to the text. Users
should not be alerted that keywords are being repeated.
How to be a Professional Social Networker
| ||Social Networks were designed to facilitate communication; subsequently,
it’s in your best interest to keep your exchanges as professional as
possible. The online social experience can be exactly what you want to make of it.
You can connect with friends, and market yourself professionally.|
How to Leverage Offline Efforts for your Website
One of the main goals in online marketing is to increase traffic to your
website. However, offline marketing efforts are often overlooked as a
way to increase your number of online visitors. Give your offline community a reason to join and participate in your online community.
How to Leverage Google Website Optimizer
Website Optimizer is a tool that tests variations of your webpages to
determine the most effective content that will lead to increased
conversion rates and visitor quality metrics. You begin by choosing
parts of your page that you would like to test including; headlines,
images, text, layout, or design. After running a Website Optimizer
experiment on your site, you will be able to identify what change, or
combination of changes, led to the biggest impact on your bottom line.
6 Tips for Keyword Effectiveness
Finding keywords that relate directly to your products or services
should be paramount in developing an effective keyword strategy. The following tips will help create a solid foundation, utilizing keywords for your online efforts.
6 Reasons Why In-House Search Engine Marketing (SEM) is Ineffective
With the growing popularity of Search Engine Marketing (SEM), many
companies are currently running SEM programs in-house rather than
outsourcing it to a certified firm. Although there are many resources
available to help individuals implement SEM in-house, they are often
very basic and do not explore the intricacies involved in an effective
How to Select an SEO Firm
A customized Search Engine Optimization (SEO) campaign will help grow
your business through improved natural or “organic” placement on search
engine results pages. The primary goal is to increase search referral
traffic, which in turn will increase leads and sales over time.
Selecting the right firm is key to ensuring success.
How to Effectively Leverage Google Analytics
Google Analytics is a free, user-friendly, customizable website tracking
tool that aids users in making well-informed strategic business
decisions. The tool allows you to gauge important website metrics and
visitor behavior patterns to improve online marketing efforts.
Ultimately, Google Analytics provides marketers with a platform to
aggregate website information from multiple sources relating to specific
business objectives and goals.
6 Ways Social Media Can Help Your Business
Social media refers to the online tools that people use to share content, opinions, interests, experiences and media itself, all while facilitating online interaction between groups of people. These tools include: blogs, forums, podcasts, bookmarks, networks, communities and wikis. Some of the new social media brands include Facebook, YouTube, Myspace, Twitter, Linkedin, Digg, and Stumbleupon. Social media is a great way to connect with other people, and a smart social media strategy can help small businesses compete, thrive, and survive.
6 Tips for Effective Social Media Crisis Management
In the world of Social Media Marketing, brand sentiment and feedback can
never be predicted. As marketers, your goal should not be to control
the conversation around your brand, but rather to listen and respond to
your network authentically. As you encourage your fans to talk about
your brand, be prepared for positive and negative feedback.
How to use Domain Name Strategy to Benefit SEO Programs
Considering recent expansion of domain names and worldwide extensions, the value of domain names will only continue to increase. This makes the naming strategy crucial for website visibility and effectiveness. Domain Name Strategy can help streamline SEO efforts as well.
How to Create Valuable Landing Pages
| ||A landing page is the web page that appears when a web user clicks on an
advertisement. The page usually displays a call-to action message that
is an extension of the advertisement or link. When engaging in pay per
click (PPC) marketing campaigns, your goal should be to increase
conversion rates and decrease bounce rates.|
How to Reach Out to Customers on Facebook
With more than 1 billion visitors monthly, Facebook provides a platform for your company to directly connect with customers on a personal level. In a March 2009Forbes.com article, it was stated that "Facebook can be an effective way to build a customer-centric organization that not only communicates authentically but also listens to customers and learns from that interaction". While developing a Facebook strategy, establishing a presence, creating a network and promoting engagement are elements that can set you apart from your competitors.
How CEOs Can Engage in Social Media
According to study conducted by UberCEO in June 2009, the country's
leading CEOs aren't anywhere near as connected as their employees,
partners, executives and customers are likely to be, and it gives the
impression that those CEOs are distant, disinterested and disengaged. Here are some tips CEOs need to engage in social media.
6 Tips You Must Consider Before Re-designing Your Website
6 Tips You Must Consider Before Re designing Your Website When considering a website redesign or making development changes, always keep user experience in mind.Maintaining the strength of certain website variables, one can make significant changes. There are many reasons