 Before You Resesign Your Website
When considering a website re-design or making development changes, always keep user experience in mind. Maintaining the strength of certain website variables, one can make significant changes to a site’s design and function without taking away from the site’s goal.
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Connecting with Your Customers on Facebook
With more than 1 billion visitors monthly, Facebook provides a platform for your company to directly connect with customers on a personal level.
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Copywriting for SEO Purposes
Think about SEO as a foundation for website content. Jill Whalen, SEO expert explains, “It is important to write copy or content that is attractive to both search engine spiders and online users."
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Healthcare 2.0 Strategies
A June 2009 Pew Research Center Publications report entitled “The Shared Search for Health Information on the Internet” states that, “61% of adults look online for healthcare information."
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How CEO's Can Engage in Social Media
According to study conducted by UberCEO in June 2009, the countrys leading CEOs arent anywhere near as connected as their employees, partners, executives and customers are likely to be, and it gives the impression that those CEOs are distant, disinterested and disengaged. Why do CEOs need to engage in social media?
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How Domain Name Strategy Benefits SEO
Considering recent expansion of domain names and worldwide extensions, the value of domain names will only continue to increase. This makes the naming strategy crucial for website visibility and effectiveness.
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How Social Media Boosts Your SEO Program
In the context of the Online Marketing space, Social Networking is commonly referred to as Social Media Optimization.
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How Social Media Can Help Your Business
Social media refers to the online tools that people use to share content, opinions, interests, experiences and media itself, all while facilitating online interaction between groups of people.
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How to Leverage Google Analytics Reporting
Google Analytics is a free, user-friendly, customizable website tracking tool that aids users in making well-informed strategic business decisions.
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How to Leverage Offline Efforts for your Website
One of the main goals in online marketing is to increase traffic to your website. However, offline marketing efforts are often overlooked as a way to leverage your offline strategies.
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How to Leverage the Google Website Optimizer tool
Website Optimizer is a tool that tests variations of your webpages to determine the most effective content that will lead to increased conversion rates.
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How to Select an SEO Firm
A customized Search Engine Optimization (SEO) campaign will help grow your business through improved natural or “organic” placement on search engine results pages.
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How to Transition an Optimized Website
If you are considering a website re-design or making development changes, always keep user- experience in mind as well as search engine ranking.
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Keyword Effectiveness
Finding keywords that relate directly to your products or services should be paramount in developing an effective keyword strategy.
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Professional Social Networking
Social Networks were designed to facilitate communication; subsequently, it’s in your best interest to keep your exchanges as professional as possible.
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Social Media for B2B Businesses
While the B2B landscape is very different from B2C arena, there is still one underlying fact that should resonate with management teams. It’s very simple: If your customers are online, then you need to be online and engaging them.
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Social Media Interaction and Moderation Best Practices
An October 2008 Cone Research Study stated that approximately 60% of Americans use social media. 85% of these users agree that companies should be present on social media outlets.
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Strategic Online Marketing During a Recession
Online Marketing is cost effective, time efficient and allows your brand to establish and maintain a web presence.
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Successful Social Media Campaign Tracking
Social Media Marketing (SMM) has transformed into one of the most widely used forms of marketing. One of the hardest things about SMM is its ability to be tracked because the viral component is intangible.
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Unintentional Website Mistakes
Search Engine Optimization is a complex and changing science. Search algorithms have become like the secret “Coca-Cola” recipe, a closely held trade formula known only to a few strategists.
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Website Usability
From an SEO standpoint, a highly “usable” website is well thought out and includes clearly defined rich content, relevant headers and tags, and has an easy to follow navigation and linking structure. If your site has the content people are looking for; you will likely find people linking to that content.
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Why InHouse Search Engine Marketing is Ineffective
With the growing popularity of Search Engine Marketing (SEM), many companies are currently running SEM programs in-house rather than hiring a firm.
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Writing Content for the Web
The idea behind good web content is to maximize usability and user experience. This approach goes hand-in-hand with blogging efforts and increasing search engine traffic.
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