Web Analytics
At Marcel Media, we are extremely data-driven. Our team analyzes website and user data to discover new opportunities and areas to improve on the web. We work with companies of all sizes to ensure proper setup, tracking, and reporting of website tracking and performance.
Key focus areas for analytics:
- Strategic web analytics planning
- Web analytics vendor selection
- Existing data/tracking code audits
- Benchmarking
- Optimize website performance
Whether you are interested in auditing your current analytics setup or highly-customized reporting, we can help translate website tracking data into useful action steps to improve your business.
Yahoo! Website Analytics
Yahoo! Web Analytics is a powerful, and highly flexible, data analysis tool. Our team analyzes real-time and historical data that can be segmented instantly and even visualized with advanced graphs to help you answer specific business questions and find new insights to reach your business goals.
While we are authorized consultants for Google and Yahoo! analytics, we utilize other analytics tools to deliver compelling, actionable data to our clients. We have a strong familiarity with the following analytics tools: Omniture, Web Trends, and Urchin.
View Marcel Media's other solutions:
Search Engine Optimization
Conversion Optimization
Pay-Per-Click Advertising
Social Media Marketing
Website Development
Industries